They don't mention which firm, the length of the contract they're seeking, how they're going to get it, or what that firm could plausibly do to improve the public image of "The Movement," but AE911T appears to have successfully raised enough money to accomplish its stated goal of "hiring a major LA PR firm."
Meanwhile, skeptics will continue to go unpaid for their magazine articles, blog in their spare time, meet up just for fun to express their share interest in lower case-t truth, not try to rule by media blitz, and not live in constant wealth-extraction mode for want of the sorts of semi-slick ad campaigns 9/11 deniers seem to salivate. At the same time, said deniers will continue to accuse all skeptics of being paid agents of the U.S. and/or Israeli governments, Satan and the Sirusian space-lizards, Walt Disney and the Ninja Turtles. And they will keep forking over meager sums for meager ad campaigns that have nothing to do with intellectual argumentation because they do not get the joke.